Effective Date: JAN 01, 2006
At Fluid Digital Media we value our relationship with you and the other users of our web site (the "Web Site") and the services/products offered on it (the "Services"). We recognise that you may be concerned about our collection, use, and disclosure of your personally identifiable information ("Personal Information") that we may collect when you use the Web Site and Services. Accordingly, we have implemented this Privacy Policy to inform you of the information that we collect from you, how we collect this information, and what we do with it after we collect it. If you have any questions or comments regarding this Privacy Policy, please contact us at: privacy@fluiddigital.co.uk

How Do I Agree to the Privacy Policy?
This Privacy Policy is a part of the Terms of Service ("TOS"). Accordingly, when you click the "I Agree" button or access or use the Web Site or the Services, you agree that we can collect, use, and disclose your information in accordance with this Privacy Policy. If you do not agree or are not comfortable with any part of this Privacy Policy, you may not use the Web Site.

Does Fluid Digital Media Ever Make Changes to its Privacy Policy?
We may make changes to the Privacy Policy from time to time. We will notify you of any changes by sending you an email (if you are a registered member) 10 days before the changes will take place. We will also post a notice on the home page of the Web Site, or, through the use of cookies, informing you when you first sign on to the Web Site after we have made changes. If you receive notification of a change in our Privacy Policy, you must review the new Policy carefully to make sure you understand our practices and procedures. You must configure your browser to accept cookies from us to receive notices of changes to the Privacy Policy.

What Types of Information Fluid Digital Media Collect From Me?
Personal Information. When We collect Personal Information from you. As explained above, Personal Information is information that can be used to identify you individually, such as your name, mailing address, phone number, email address, credit card number, and financial information. We do keep your personal contact details on file should you contact us but we will never share this information with anyone other company or organisation.

Non-Personal Information. We collect "non-personal" information from you. This information ("Non-Personal Information") cannot be easily used to personally identify you, such as your browser type, the URL of the previous web site you visited, your ISP, operating system, and you're IP Address.

How and When Does Fluid Digital Media Collect This Information?
Communications with Us. If you communicate with us regardin
g the Web Site or the Fluid Digital Media Services, we will collect any information that you provide to us in any such communication.

Analytic and Reporting Technologies. Like the operators of most web sites, we use analytic and reporting technologies to record Non-Personal Information such as Internet domain and host names, Internet Protocol (IP) addresses, browser software and operating system types, clickstream patterns, and the dates and times that the Web Site is accessed. This is simply to help us improve this site.

How Does Fluid Digital Media Use My Information?
Personal Information. We use Personal Information primarily for our own internal purposes, such as providing, maintaining, evaluating, and improving the Fluid Digital Media Services and the Web Site and providing customer support.

Non-Personal Information. We use non-personal information to track your use of the Web Site and Fluid Digital Media Services and for other internal purposes, particularly providing, maintaining, evaluating, and improving the Fluid Digital Media Services and the Web Site.

When Will Fluid Digital Media Disclose My Information to Third Parties?

We will never disclose your information to third parties without your consent.

Disclosure to Third-Party Service Providers. We may contract with various third parties who help us provide and maintain the Web Site or the Fluid Digital Media Services. For example, we use a third-party to process payments made to us (worldpay.com, please see their Privacy Policy when providing them with information). We will use commercially reasonable efforts to prevent such third parties from disclosing your Personal Information, except for the purpose of providing the services in question. We have read and accepted ourselves Worldpay's privacy Policy. However, we cannot guarantee that such third parties will not disclose your Personal Information.

Disclosure of Non-Personal Information. We will not disclose Non-Personal Information, to potential strategic partners, advertisers, investors, customers, or any others.

What About Cookies?
A cookie is a message that is sent to your computer from a web server and stored on your computer's hard drive. Most web sites use cookies. We use cookies to track your use of the Web Site and the Fluid Digital Media Services, provide you with a more personalised user experience, and to allow you to sign in and begin use of the Fluid Digital Media Services automatically when you visit the Web Site. We may also use cookies to ensure that you have been notified of and agreed to the then-current version of the Terms of Service, Privacy Policy, and any other agreements and policies relating to your use of the Web Site or the Fluid Digital Media Services.

Does Fluid Digital Media Protect My Personal Information?
Personal Information. Whenever we obtain your Personal Information, we use commercially reasonable efforts to protect it from unauthorised access or disclosure. However, we are not insurers of the security of your Personal Information. Accordingly, we assume no liability for any disclosure of data due to errors in transmission, unauthorized third party access or other acts of third parties, or acts or omissions beyond our reasonable control.

How Can I Review and Make Changes to My Personal Information?
You can obtain a copy of and request that we correct errors in your Personal Information by emailing us at privacy@fluiddigital.co.uk. For your protection, you will be required to provide proof of your identity to obtain a copy of your Personal Information. If you wish, we will delete all of your Personal Information from our records upon your request. However, if you choose to delete your Personal Information, you may not be able to access some areas of the Web Site or use some of the Fluid Digital Media Services.

Does This Privacy Policy Apply When I Access Third Party Web Sites?
You may be able to access third-party web sites directly from the Web Site. This Privacy Policy does not apply when you access such web sites. We cannot control how third parties may use Personal Information you disclose to them, so you should carefully review the privacy policy of any third-party web site you visit before using it or disclosing your Personal Information to its provider.

What About Children's Privacy?
Under Thirteen. The Fluid Digital Media Services are intended for users ages thirteen and older. Accordingly, we will not knowingly collect or use any Personal Information from children that we know to be under the age of thirteen. In addition, we will delete any information in our database that we know originates from a child under the age of thirteen.

Thirteen to Seventeen. Prospective users between the ages of thirteen and seventeen can only use the Fluid Digital Media Services under their parents' legal or guardian's supervision. If you are between the ages of thirteen and seventeen, you, your parent, or your legal guardian may request that we delete any of your Personal Information in our database and/or "opt out" from receiving communications from us. If you wish to do so, please contact us at the email address provided below.

Can I "Opt Out" From Receiving Communications From Fluid Digital Media?
You may "opt-out" from receiving communications from us at any time. You may also "opt-out" on behalf of your spouse or children. To "opt out," please contact us at privacy@fluiddigital.co.uk